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''Sea'' is an advertising campaign launched by Diageo in 2007 to promote Smirnoff brand vodka. It centres on a 60-second commercial created by J. Walter Thompson, which premiered on 17 August 2007 in showings of ''The Bourne Ultimatum'' at select cinemas across the United Kingdom. Various tie-ins were launched, including the "Smirnoff Purifier", an online game, point of sale "Smirnoff purity kits", and a tour of a custom-built "Smirnoff Purification Installation" used to make potable samples of water taken from saline or otherwise undrinkable water at selected sites.〔(Sea Water Purified by the Smirnoff Co. ), Diageo (press release), 10 August 2007. Retrieved 31 August 2007.〕 In all, the campaign cost £5,000,000 to create, making it the largest campaign ever taken on by Diageo for its Smirnoff brand.〔(Smirnoff ad hits the waves ), Brian Cunningham, The Morning Advertiser, 28 August 2007. Retrieved 31 August 2007.〕 ==Commercial== Production of the sixty second commercial, developed by J. Walter Thompson, took place over seven months.〔(Smirnoff ‘Sea’ TV advert ), Utalkmarketing.com, 6 August 2007. Retrieved 2 September 2007.〕 The filming of the commercial took place over a period of several weeks in February 2007, primarily in the Coromandel Peninsula of New Zealand, with additional filming at the white cliffs of Dover and Auckland harbour. The director chosen to oversee the piece was Daniel Kleinman, known for his previous work on James Bond title sequences and adverts for Levi's and Durex. The sequence begins with a shot of a crewman on a fishing trawler discarding a beverage can overboard, only to have the sea throw it back on board. A montage of scenes commences, showing a number of onlookers, including offshore divers, a helicopter pilot, and workers at an oil platform and a petrol station, staring in amazement as the sea disgorges vast quantities of appliances, rubble, and wrecks ranging from coins to Spitfires, Lancaster bombers, a Scandinavian longship and a simulacrum of the Colossus of Rhodes, accompanied by a Latinate chant composed by Peter Raeburn & Nick Foster of Soundtree Music. The advert closes with the straplines "Ten Times Filtered", "Triple Distilled" and "Clearly Smirnoff" appearing over a tracking shot across the now pristine ocean floor, to a bottle of Smirnoff vodka.〔〔(Smirnoff Sea Purification ), Duncan Macleod, The Inspiration Room Daily, 6 August 2007, retrieved 31 August 2007〕 The VFX and other post production work were handled by Framestore CFC, and were created using a variety of programs, including Houdini and Flame.〔("Framestore cleans up the Sea for Smirnoff" ), Digital Arts, 17 August 2007. Retrieved 31 August 2007.〕 Since at the time of filming, the sea around Auckland harbour used in the shots of the North Sea oil rig was unsuitably quiescent, the group made use of techniques developed for their earlier work on ''Superman Returns'' to produce the stormy seas that appear in the final cut.〔 The piece was first aired in select cinemas prior to screenings of ''The Bourne Ultimatum'' from 17 August 2007. This was followed three days later by appearances on national British television. An extended version of Peter Raeburns's soundtrack to the ad, named 'Celebrare', was commercially released on July 14, 2008, accompanied by remixes by UK DJs Layo and Bushwacka!. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sea (advertisement)」の詳細全文を読む スポンサード リンク
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